This study evaluated income response pattern to beef and frozen fish consumption in selected communities in Cross River State. Data were collected from one hundred and thirty-five (135) respondents, using structured questionnaires. Data collected were analyzed using descriptive statistics and means difference analysis (MDA) technique. The results obtained from the MDA application for unrelated (independent) samples with degree of freedom (df) of 30 at 0.05 level of probability gave a calculated t-value of 1.49, while the tabulated t-value was 1.746. Since the calculated t-value was less than the tabulated t-value, the null hypothesis (Ho) that enhanced income response pattern has no significant relationship with beef and frozen fish consumption in the study area was accepted. The implication of this particular finding was that the choice of beef or frozen fish consumption in the study is not dependent on the enhanced income capacity of the consumers of the two products, but rather on the scale of choice which is characteristically based on the biological properties of the two agricultural products. However, the study revealed that the farmers component of the total sampled population under primary occupation was (64) 47.40% and the largest, as against 17.04% for trading, 12.60% for civil servants, 7.40%, and 15.56% for others. The fact that farmers constitute the largest component of the total sampled population, smacks the high level of unemployment in the study area. Since this so, it is therefore clear that enhanced income among the rural population would not have any significant effect on the consumption response of the respondents as a result of any change in their income level. It is therefore recommended that both the Federal and the State Governments should take measures to reduce the unemployment level in the country, as this is the only sure way of enhancing the consumption capacity of the Nigerian populace through their enhanced income levels.