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Consumers Tendency to Spend Money and the Influence of Gender and Marital Status. By: Sunday O. E. Ewah and Denis A. Uyanah


This is an empirical study of consumers' propensity to spend money, which basically considered the influence of gender and marital status. The objective was to find out whether there was uniformity in spending  habit  amongst  the  consumers. The researchers  developed  the Tendency  to  Spend  Money (TSM) scale, which was used to retrieve data from respondents, while the model specification for the test of the three hypotheses formulated was Analysis of variance (ANOVA) and Fishers modified t-test. The result obtained from the test showed that all the null hypotheses of no effect of marital status, sex and  interaction  were  rejected  at  0.05  level  of  significance. This means  that  both  sex  and  marital status have significant influence on consumers tendency to spend money. Furthermore, there was a joint effect of sex and marital status on money spending habit. In conclusion, apart from the general effect of sex and marital status influence on spending habit, specifically the men tend to spend more money  than  the  women.  This  was  as  a  result  of  the  fact  that  they  were  bread  winners  in  most household. The economic implication of this situation imposes more pressure on the men to always provide the means to sustain the family.